Inventory, manufacturing process, business success topics for small DTC manufacturers.
pricing
Etsy fee calculators show you platform costs. They don't show you what it actually costs to run a POD business. Here's how to work out your true profit margin before you scale.
handmade success
Competitor revenue estimates show what's selling, not what it costs to make. Here's the full framework for Etsy competitive research, including the manufacturing economics most sellers skip.
Etsy revenue estimates for digital products look great. Here's what they're not showing you: time costs, software subscriptions, Ads spend, and the real net income.
Etsy sales slowing? You're not alone. Before you open a Shopify store or add Faire, there's one operational risk every maker should understand. And a way to sidestep it entirely.
Etsy pricing done right means covering every cost before you set a number. Here's the formula Etsy sellers use to price profitably, fees, labor, materials, and all.
Moving from Etsy to Shopify doesn't have to mean starting over. Here's how to export your listings, import to Shopify, and handle the inventory problem nobody warns you about.
selling online
Etsy has the built-in audience. Shopify gives you control. But for makers who care about knowing their true costs, neither platform was built with you in mind.
bookkeeping tax
The best bank account for your Etsy business isn't just good bookkeeping — it's the only way to know what your products actually cost you. Here's what to look for, and which accounts work best for makers.
Struggling with downloading the sales tax data you need from Etsy? We show you step by step how to access this important data for your handmade business.
inventory management
Shopify Flow watches your inventory 24/7 and triggers the right action when thresholds are hit — alerts, emails, tags, tasks, ad pauses. Here are 5 step-by-step workflows built for makers who manufacture, plus why you'll need one more tool for raw materials and multi-channel sync.
We walk you through how to get the sales and order data you need from Etsy's reporting and downloading options — updated for the current Etsy Shop Manager interface.
business
Most handmade sellers have no idea if their order volume is normal. We pulled data from 1,800+ active Craftybase accounts to show exactly what the distribution looks like — and where the inflection points are.
marketing
Discover how to turn a craft hobby — pottery, soap making, candles, jewelry — into a real business. Covers pricing, monetization strategies, and when it's time to start tracking inventory properly.
Etsy doesn't show you your real COGS. Here's how to calculate cost of goods sold as an Etsy seller — materials, labour, overhead — and why it matters more than your revenue.
Most advice tells you to pick one platform and focus. The research suggests the opposite — makers who sell on both Etsy and Shopify tend to build more resilient, profitable businesses.
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Because they don't know what their products actually cost to make.
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