How to market your small maker business to new customers.
marketing
Knowing who you're making for changes everything. From how you price to where you sell. Here's how to find and define your target customer for your handmade business.
12 alternatives to Etsy for handmade sellers in 2026 — from Shopify and TikTok Shop to wholesale platforms like Faire. Fees, pros and cons for each.
Thinking of selling your handmade items wholesale? This guide will take you through everything you need to know to get started — from pricing formulas to marketplace fees to managing your inventory at scale.
The makers who actually cash in on Amazon seasonal peaks aren't the best marketers. They're the most prepared. Here's the full inventory and production prep system for 2026.
Ready to sell handmade items on Shopify? Here's exactly what you need to know about setting up, pricing, and running a Shopify store for your craft business.
The AI tools landscape for Etsy sellers has changed fast. Here's what's actually worth using in 2026 — from purpose-built Etsy SEO tools to ChatGPT and Claude.
A verified list of free Etsy name generators, updated for 2026 — plus a practical framework for choosing a name that sounds right, looks right, and is actually ownable.
Wix overhauled its plans in 2025 — the Combo and VIP tiers are gone. Here's what Light ($17), Core ($29), Business ($39), and Business Elite ($159) actually get you, and which plan makes sense for makers.
We show you some quick and easy ways to maximise your sales at a craft show.
We show you how to take advantage of a Black Friday sale without jeopardizing your bottom line.
Your first craft show is one of those moments that feels enormous before it arrives and a bit of a blur once it's over. Here's how to walk in feeling prepared instead of overwhelmed.
Instagram has changed completely since 2018. Reels run the algorithm, Stories are a daily habit, and "post 4-5 times a day" is now the fastest way to burn yourself out. Here's what actually works for Etsy sellers in 2026.
What counts as a good Etsy conversion rate, how to calculate yours, and 10 practical ways to improve it — including what most sellers overlook.
A practical guide to marketing homemade crafts online — social media, email, paid ads, and more — so you can build your customer base and actually make sales.
Etsy, Shopify, Amazon Handmade, TikTok Shop, Faire and more — compared by fees, audience reach, and maker fit so you can choose the right platform (or platforms) in 2026.
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