When you’re starting up your own creative handmade jewelry business, the name you choose for it is critical.
It’s one of the first things people will see and it will set the tone for your brand. A good name can make your business shine, while a bad one can be a potential disaster that could take years to repair.
In this article, we’ll discuss why choosing the right jewelry making business name is so important, and give you some ideas and tips on how to come up with a great one for your creative jewelry making venture!
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Let’s start off by taking a look at some example jewelry business names, and analyze them to see why they work. This will help give you some insight and understanding into what makes a good jewelry making business name. After that, we’ll give you some tips on coming up with your own jewelry making business name.
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What should I name my jewelry business?
Let’s get down to business, as they say. We’ve created 8 examples of jewelry business names to illustrate exactly what makes a great name.
These jewelry business name ideas are to show you how to create your own, so I hope it provides you with some of the initial inspiration you need!
“The Sparkle Factory”
This name is fun, creative and unique. It immediately tells customers what kind of jewelry you make (ooo, sparkly!) and sets you apart from the competition.
“Bling it On”
A catchy, attention-grabbing name that’s perfect for marketing purposes. It’s a little sassy, and also memorable and easy to say, however it’s an example of a jewelry business name that is likely to already be heavily used. However, making a subtle variation on this one may help you create a really successful jewelry business name.
“Gemstonery”
This is a great name for a jewelry making business that specializes in gemstone jewelry. It’s descriptive, has a bit of a maker twist to emphasize you are the one making these goods, and also tells customers what they can expect to find at your store.
“Jewelry by Jane”
A simple, yet stylish name that is perfect for a jewelry designer or artist who wants to showcase their personal brand. Of course, you can use your own name instead of Jane!
“The Beading Room”
This is a great name for a jewelry making business that specializes in beaded jewelry. It’s a bit of a play on words which can come off as clever, and it’s also very descriptive.
“All That Glitters”
A jewelry making business name that is general enough that you can experiment with your product range (i.e you aren’t going to be locked into making necklaces, if you decide that’s not your thing in the future). It’s also memorable and easy to say.
“The Silver Workshop”
This is a great name for a jewelry making business that specializes in silver jewelry. The “workshop” element to the name helps to emphasize that you are the one making the products.
“The Goldsmith”
A simple, yet stylish name that is perfect for a jewelry designer or artist who works with gold jewelry. The -smith part of the name indicates that the people that work in this jewelry business are skilled at their craft, so you are buying a quality product.
Hope this provides you with some helpful ideas for naming your jewelry making business! The most important thing is to choose a name that you love and that represents your brand well - however there are a couple of other charactistics that link good jewelry names that we’ll cover in detail in the next section.
Characteristics of a great jewelry making business name
When choosing a jewelry making business name, keep in mind that it should be, first and foremost, reflective of your brand and what you want your business to be known for.
It should be:
✅ Memorable
A great jewelry making business name should be easy to remember so that potential customers can easily find you when they’re looking for your products or services. Getting too clever, including “unique” spellings can make you impossible to find down the track (goodbye repeat sales!)
✅ Descriptive
A good jewelry making business name should give customers an idea of what kind of jewelry you make, so they know what to expect when they visit your store or website.
✅ Short and sweet
A jewelry making business name that’s too long or complicated will be hard for customers to remember, and could result in them forgetting your name entirely. Try to keep it short, sweet and easy to say (see our point in Memorable, above)
✅ Unique
With so many jewelry making businesses out there, it’s important to choose a name that sets you apart from the competition. A unique name will help you stand out and be remembered, and is essential in these days of online SEO.
✅ Easy to pronounce and spell
You want your jewelry making business name to be easy for people to say and spell, so that they can find you and recommend you to others with ease (again, this one refers back to Memorable, above).
✅ Timeless
Choose a jewelry making business name that won’t be dated or out of style in a few years. You want your name to have lasting power so that it can grow with your business. There are lots of examples of businesses using futuristic years (like 2000!) as part of their company names to denote forward thinking….which doesn’t exactly work as well now.
Creating a business name that represents YOUR jewelry business
How you know about the basic characteristics you should be considering, let’s try and relate it to your jewelry business.
A good exercise to begin with is to list out some of the words you use to describe your products.
- What materials do you use?
- What techniques do you use to make your products unique?
- Do you specialise in bracelets over rings (or rings over bracelets)?
- Are they personalized or made in batches?
- What price point are you looking to sell at (luxury, or “for the people”)?
Any word you can think of here in this “mindmapping phase” can create the spark on a potential idea for your jewelry business name.
Using a business name generator for your jewelry business
If you’re still stuck on jewelry making business names, or want to explore some more options, there are a number of great business name generators out there that can help get the creative juices flowing.
One of our favorites is Namelix, which uses artificial intelligence to create short, brandable business names.
Simply enter some keywords related to your business into the Namelix generator and it will come up with a range of jewelry making business names for you, complete with available .com domains.
Checking your new jewelry business name for copyright issues
Now that you’ve chosen the perfect jewelry making business name, it’s important to make sure that no one else is already using it. You don’t want to run into any legal issues down the road as they can be costly and distract you from working on your jewelry business.
If you are in the US, the best way to do this is to do a quick search on the USPTO website (United States Patent and Trademark Office). This website will allow you to search for registered trademarks. What is a trademark? A trademark is a word, phrase, symbol or design, or a combination of these things that distinguishes the goods or services of one jewelry making business from another.
You can also do a general Google search, and see if there are any jewelry making businesses with a similar name to the one you’ve chosen.
If you find that your jewelry making business name is already in use, don’t despair! There is still a chance you can use it, as long as you’re not in the same line of business. For example, if there’s already an established memorabilia product making business with the name “The Silver Workshop,” you could still potentially use it for your silver jewelry business if you have no overlap in your product range with what they are selling.
(It’s a good idea to consider talking with the helpful folk at the USPTO to get further clarification on this.)
If you however find that the current trademark owner also makes jewelry, it’s wise to choose a different name to avoid issues down the road - there is nothing worse than having to change your jewelry making business name after you’ve already established yourself!
Why is it important to choose a good name for your jewelry business?
A good name is important for any business, but it’s especially critical for a small jewelry business. Why? Because jewelry is all about emotion. When people are buying jewelry, they’re not just looking for something functional - they’re looking for something that speaks to them on an emotional level. And the right name can help you tap into that.
Think about it - when you see a jewelry store with a name like “Bling!” or “Sparkle” or “Diamonds Are Forever,” you immediately know what they’re all about. Their names evoke images of luxury, glamour, and excitement.
Having your potential customers tap into the emotions you want to portray is vital to ensuring that you can set the prices you want, make the margins you are after, and grow your jewelry business.
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