Inventory, manufacturing process, business success topics for small DTC manufacturers.
marketing
Have you tapped the power of Facebook to sell your craft items yet? Learn how to market your handmade craft business on Facebook with these three proven strategies.
handmade success
200+ craft business name ideas organised by niche — sewing, candle, soap, jewelry, and baking — plus how to check availability on Etsy, Shopify, and for trademark.
100+ bakery name ideas organised by style — cute, funny, French-inspired, pun-based, and professional — plus how to check availability and protect your name.
A practical comparison of the best Etsy SEO tools — eRank, Marmalead, EtsyHunt, Sale Samurai, Alura, EverBee, and more — so you can pick the one that actually helps you rank.
When your Etsy store sales start to slow down, it's easy to panic - we show how to take this situation in your stride and how to turn this to your advantage.
Pinterest drives real, lasting traffic to Etsy shops — but only if you set it up right. Here's a step-by-step strategy for 2026, from business account setup to Rich Pins, analytics, and automation.
Here's how you can improve your SEO on Etsy and drive more traffic to your handmade products! [UPDATED for 2026]
A verified list of free Etsy name generators, updated for 2026 — plus a practical framework for choosing a name that sounds right, looks right, and is actually ownable.
We show you some quick and easy ways to maximise your sales at a craft show.
Looking to be more organized for your next craft show? Download our free printable!
Preparing for your very first craft show is often a daunting experience - our blog post goes through what you'll need to consider from application to the big day.
Looking to expand promoting your handmade products on Instagram? We discuss how to do this successfully.
Having a consignment channel can be a great way of complimenting your online and craft show efforts as it gives you an opportunity to reach new customers and gain more sales. We show you how to make this channel a success.
Optimising your packaging can make a huge difference to your handmade profit margins. We give you some ideas on how to make your dollar stretch further, without sacrificing quality.
pricing
Underpricing your handmade work is a damaging mistake that's far too easy to make. Use our proven pricing formula to cover materials, labor, overheads, and platform fees so every sale is actually profitable.
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Because they don't know what their products actually cost to make.
Every week, one practical tip on pricing, materials, and COGS — the numbers that turn a busy craft business into a profitable one.
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![What is SEO on Etsy? [UPDATED for 2026]](https://craftybase.b-cdn.net/static/blog/posts/seo-strategies-for-etsy-sellers-handmade-thumb-f79dfb5285dda37185af6c0d0751a87fc114162146f3bb9b425cec5fea53734792ee82421441f76478c4c8bc0dc4e84285bed5dc504ac64b7fca10e9bc05771f.png)
