Inventory, manufacturing process, business success topics for small DTC manufacturers.
inventory management
Learn how to calculate your inventory velocity (turnover rate), understand what it means for your handmade business, and use it to make smarter stock decisions.
pricing
Most makers are guessing at their price. Here's the formula that tells you exactly what to charge — with a worked candle example and channel-by-channel breakdown.
Etsy fees can reach 20%+ of every sale. Here's why they're so high, what changed when Etsy raised its transaction fee in 2022, and practical strategies to protect your profit margins.
Stop leaving money on the table. These five Etsy pricing strategies help you widen your profit margins — without making more products.
Offering free shipping to your Etsy customers can be an excellent way to drive sales. We show you how to offer free shipping on Etsy without sacrificing your profit margins.
handmade success
Sole proprietors pay themselves via owner's draw. S-Corp owners take a salary. Here's how each works, how much to take, and why knowing your COGS comes first.
Learn how to calculate the unit price for handmade products — with the unit cost formula, real-world examples for makers, and a step-by-step breakdown of what costs to include.
Markup and margin sound like the same thing, but confusing them can cost you real money. Here's what each one means, how to calculate them, and which to use for your handmade products.
Most handmade sellers completely ignore their own labor costs — and it's the single biggest reason craft businesses underprice themselves. Here's the formula that fixes that.
If you're a manufacturing business, it's important to know how to increase your profit margin. In this article, we'll share 6 easy steps you can take to boost your bottom line — from reducing manufacturing costs to improving sales and marketing.
Most makers track their material costs carefully but completely forget about overheads. Here's how to factor those invisible costs into your pricing before they quietly eat your margins.
marketing
Black Friday doesn't have to mean losing money. Here's how to run a successful sale as a handmade seller without cutting into your margins.
We cover 9 common pricing mistakes handmade sellers make — from not knowing your true costs to never reviewing your prices — and show you exactly how to fix each one.
We show you how to use psychology and magic numbers in your pricing to improve your sales.
How do you find the right markup for your product that both attracts customers and makes a profit? This guide walks through the formula, percentage vs absolute markups, and worked examples for makers.
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Because they don't know what their products actually cost to make.
Every week, one practical tip on pricing, materials, and COGS — the numbers that turn a busy craft business into a profitable one.
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![Pricing Psychology for Handmade Sellers [2026 Guide]](https://craftybase.b-cdn.net/static/blog/posts/pricing-psychology-magic-numbers-thumb-e215e6c2a3b3e7a23cdcf8de0bebc26f5bcf66fc93c092b54828e2234e36aaaf118d518f115490d36829078d3841a12725bba835051c93391f64a8e6dfff0a2d.png)
