Having trouble deciding on what to charge for your products? our articles will guide you on best pricing practices.
pricing
Etsy fees can reach 20%+ of every sale. Here's why they're so high, what changed when Etsy raised its transaction fee in 2022, and practical strategies to protect your profit margins.
Stop leaving money on the table. These five Etsy pricing strategies help you widen your profit margins — without making more products.
Offering free shipping to your Etsy customers can be an excellent way to drive sales. We show you how to offer free shipping on Etsy without sacrificing your profit margins.
Learn how to calculate the unit price for handmade products — with the unit cost formula, real-world examples for makers, and a step-by-step breakdown of what costs to include.
Markup and margin sound like the same thing, but confusing them can cost you real money. Here's what each one means, how to calculate them, and which to use for your handmade products.
Most handmade sellers completely ignore their own labor costs — and it's the single biggest reason craft businesses underprice themselves. Here's the formula that fixes that.
If you're a manufacturing business, it's important to know how to increase your profit margin. In this article, we'll share 6 easy steps you can take to boost your bottom line — from reducing manufacturing costs to improving sales and marketing.
It's important to factor in your overhead costs to your pricing so that you can be sure you are covering all of your costs and maximising your profit margins.
A complete breakdown of every Etsy fee and charge, with real-world examples and calculations. Updated for 2026.
We cover 9 common pricing mistakes handmade sellers make — from not knowing your true costs to never reviewing your prices — and show you exactly how to fix each one.
We show you how to use psychology and magic numbers in your pricing to improve your sales.
How do you find the right markup for your product that both attracts customers and makes a profit? This guide walks through the formula, percentage vs absolute markups, and worked examples for makers.
How much should you charge for shipping and handling? Learn the formula, Etsy strategies, and free shipping maths that protect your margins as a handmade seller.
Underpricing your handmade work is a damaging mistake that's far too easy to make. Use our proven pricing formula — with worked examples for jewelry, soap, candles, and ceramics — to cover materials, labor, overheads, and platform fees so every sale is actually profitable.
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Because they don't know what their products actually cost to make.
Every week, one practical tip on pricing, materials, and COGS — the numbers that turn a busy craft business into a profitable one.
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