Having trouble deciding on what to charge for your products? our articles will guide you on best pricing practices.
pricing
Markup and margin sound like the same thing — but confusing them can cost you real money. Here's what each one means, how to calculate them, and which to use for your handmade products.
Most handmade sellers completely ignore their own labor costs — and it's the single biggest reason craft businesses underprice themselves. Here's the formula that fixes that.
If you're a manufacturing business, it's important to know how to increase your profit margin. In this article, we'll share 6 easy steps you can take to boost your bottom line — from reducing manufacturing costs to improving sales and marketing.
It's important to factor in your overhead costs to your pricing so that you can be sure you are covering all of your costs and maximising your profit margins.
A complete breakdown of every Etsy fee and charge, with real-world examples and calculations. Updated for 2026.
We show you 4 common mistakes online sellers make when pricing their products, and show you how to fix.
We show you how to use psychology and magic numbers in your pricing to improve your sales.
How do you find the right markup for your product that both attracts customers and makes a profit? This guide walks through the formula, percentage vs absolute markups, and worked examples for makers.
Learn how to maximise your profit margins by charging the right amount for shipping and handling on your product orders.
Underpricing your handmade work is a damaging mistake that's far too easy to make. Use our proven pricing formula to cover materials, labor, overheads, and platform fees so every sale is actually profitable.
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Because they don't know what their products actually cost to make.
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